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Nikki Shepperd - Associate

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Nikki Shepperd spent over ten years in the private sector working for FTSE 100 companies (BT, O2) and several start ups (Genie Mobile Internet, Infinito and Blu). She picked up a wealth of marketing, market insight, strategy and business development know-how whilst working not only in the UK but also in Italy, Spain, Norway, India and Singapore. This highly commercial background has been of immense value in a change of career to Arts Consultancy. Large clients (Scottish Arts Council) as well as smaller (New Media Music) have benefited from a pragmatic but intellectually robust approach to planning, funding and delivering challenging projects.

In 2006 she held the post of Director at Tribal Tree Music developing a large team of staff, freelancers as well as creating and executing the business plan and personally fundraising in excess of £150k. Most recently Nikki has just finished a project as Marketing Director with Tête à Tête the acclaimed contemporary opera company. She marketed a three week festival and produced the company’s three year marketing plan and strategy. This project neatly reflected Nikkis’ real passion which is joining theory with practice. Nikki holds a postgraduate Diploma in Marketing (John Moores University) and an MBA from Warwick Business School (A top 10 European Business School – FT rankings).

Having recently completed an independent report for Attitude is Everything, we can safely say that Nikki is contributing valuably to the hub team offering a wealth of experience, knowledge and know-how.